Nic Peterson

Summary

Product design leader and founder with 25+ years building consumer products, health-AI decision systems, and measurable growth platforms.

Experience

• Co-founded and led product for an AI-driven Bayesian health risk engine — full probabilistic network across medical history, family history, lab data, and demographics.
• Designed the interaction layer between the risk model and patients — translating probabilistic output into actionable decisions without panic, false reassurance, or over-reliance on AI.
• Designed physician feedback loops, EMR workflows, employer analytics dashboards, and adaptive patient onboarding. Led design team; collaborated directly with clinical staff.

• Built closed-loop attribution connecting campaign spend to delayed insurance reimbursements — the measurement infrastructure that made ad spend value clear.
• Owned the full patient acquisition system: website, booking flows, campaigns, insurance verification, review generation, phone tracking, and location selection algorithm across a 44-clinic footprint.

• Consulted for Seattle and Bay Area companies on data-driven UX, acquisition funnel optimization, and retention to improve product design through measurable channel and conversion work.

• Founded a rule-based context scoring engine before transformer-based LLMs and pitched it on stage at LAUNCH Festival. Blurbity was an early exploration of information compression that prefigured today's AI summarization products.

• Tied acquisition channels to Net Revenue Per User — revealing that the highest-volume channels produced the lowest-value users. Redirected spend accordingly; drove conversion and revenue improvements across mobile and web.

• Built a unified visual system across 400 independent sports blogs. Conceived, sold, and produced content sponsorships for Gatorade, Coors, and Gillette — bridging editorial and brand without breaking either.

• Conceived, designed, and built original sections across ESPN.com, EXPN, Page 2, and Fantasy sites at scale with major brand advertisers.

Education